How to sell photo packs

Sell a set of images at full resolution, delivered in one payment.

Photographers with an archive worth selling.

The Unlockable app showing several priced links with Copy Link and Share actions
Priced links, ready to send

What you can sell

How you would use Unlockable

  1. 1

    Upload the whole set as a collection so one price unlocks everything.

  2. 2

    Sell a smaller wallpaper selection as a cheaper link.

  3. 3

    Cap a release for a first-come drop.

Why it works for photo packs

Photographers accumulate far more usable work than they sell. A shoot yields thirty good frames, the client buys five, and the rest sit in a catalogue that never earns anything β€” because selling images one at a time is fiddly and the per-image price is too low to be worth the transaction.

Packs solve the economics by changing the unit. A themed set at Β£25 is one decision and one payment rather than thirty, and it prices on the strength of the set rather than on individual frames. The same archive can be grouped several ways for different buyers β€” a themed set, a wallpaper selection at a lower price, a bulk pack at a higher one β€” without re-uploading anything.

The limitation is discoverability: a photo pack needs an audience that already knows your work. There is no marketplace here doing the finding, which is a deliberate trade β€” no marketplace means no marketplace cut, and no marketplace traffic either.

~50 million

creators worldwide, a figure the same research expected to grow 10–20% a year. Goldman Sachs Research, April 2023.

Selling at a stall? Make a QR code for the photo pack.

Example products and pricing

Illustrations, not a rate card β€” you set your own prices, in USD, GBP or EUR.

Β£25

30-image photo pack

Β£6

Wallpaper pack, phone + desktop

Β£40

Limited archive release

What these sell for: Themed sets are Β£25–£40; a wallpaper selection is Β£6 because it is a different buyer with a different reason to pay.

On a sale our 10% fee covers card processing, and the buyer pays a 10% privacy & security fee on top β€” so a Β£25 price pays you Β£22.50. See the full split.

How you share it

One link, posted wherever this audience already is. You send it yourself β€” we do not connect to these accounts or post on your behalf.

Start with the ones that matter for photo packs

  • Instagram
  • Email
  • X
  • DM

Everywhere else

  • Instagram
  • TikTok
  • X
  • WhatsApp
  • Telegram
  • Discord
  • Bluesky
  • YouTube
  • Facebook
  • Email
The buyer's view: the price, the privacy and security fee, the total, and the payment options
What your buyer sees β€” no account needed

Photo packs questions

How many images should be in a pack?

Enough that the set feels complete rather than padded. Pricing is usually set on the pack as a whole, so a tight 30-image set at Β£25 outsells a sprawling 200-image dump.

Can I sell a smaller, cheaper selection too?

Yes. A wallpaper pack at a low price is an easy first purchase and a natural entry point to the full set.

Can I limit a release?

Yes. Cap the link by unlocks for a first-come release, or expire it after a set window.

How do I sell photos online?

Sell a themed set or a bulk pack as one collection, set a price, and share the link where buyers already look. Price the set rather than the single image, because per-image pricing rarely covers the transaction. The full answer, including stock sets and licensing, is in the stock photos guide.

How to sell photos online, including stock sets β†’

Start with one piece of content

Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.

Guides on the blog

Related guides

All 24 things to sell