Etsy fee calculator

Etsy charges four things on a digital sale. The listing fee is $0.20 per listing and renews every four months, whether or not the item sells. UK sellers see it as about £0.15, because Etsy converts the dollar figure at the market rate. The transaction fee is 6.5% of the item price plus shipping and gift wrap. The payment processing fee is 3% + $0.25 per order in the US and 4% + £0.20 in the UK. UK sellers also pay a 0.48% regulatory operating fee.

Offsite Ads is optional below $10,000 of prior-365-day sales and mandatory above it. It adds 15% or 12% of the order, capped at $100 (about £75 in the UK). The calculator has switches for both the ad and the shop-size threshold; the fee is charged on the item price, not on the buyer’s tax. UK sellers are also charged VAT on Etsy’s seller fees where applicable. Figures above are from Etsy’s own fees and payments pages, checked in October 2026.

Etsy also charges a 2.5% currency conversion fee when the listing currency differs from the currency of your payment account. This calculator does not include it, because the charge depends on the currencies involved.

These are the default US figures, one listing and no Offsite Ads. They are generated from the same schedule as the calculator, so they cannot drift from it.

At $10 the fees are $0.20 listing + $0.65 transaction + $0.55 processing = $1.40, leaving $8.60. The seller-side percentage is 14%, not 6.5%, because it includes every fee on the sale.

The calculator models the four fees on a sale. A new shop has costs before the first sale: Etsy’s one-time setup fee where it applies (shown at sign-up, non-refundable) and the first listings at $0.20 each, or about £0.15. Etsy does not state a single setup figure on its public fees policy, so this page does not invent one.

Auto-renew charges $0.20 every four months until you turn it off. A multi-quantity listing charges another $0.20 renewal each time an item sells, which is a common surprise for a digital file with a large quantity. Private listings have no fee until the item sells.

Etsy Plus is $10/month with 15 listing credits and $5 of Etsy Ads credit. Pattern is $15/month after a 30-day trial. Etsy Ads use a daily budget you set. These are fixed or optional costs, not a percentage of the sale.

The UK adds a 0.48% regulatory operating fee and uses 4% + £0.20 for processing. The listing fee is about £0.15, the $0.20 converted at Etsy’s rate. On a £10 sale: listing £0.15, transaction £0.65, processing £0.60 and regulatory £0.05, a total of £1.45 before VAT. The seller keeps £8.55.

VAT is added to Etsy’s seller fees where required. At 20% VAT the £1.45 of fees carries about £0.29 of VAT, so a non-VAT-registered seller’s effective cost is about £1.74 and the keep is about £8.26. A VAT-registered seller may be able to reclaim the VAT; the calculator does not model VAT because it depends on the seller’s status.

Deposit fees vary by market and are set out in the Etsy Payments Policy; the calculator does not model them. Currency conversion is a 2.5% add-on when the listing currency differs from the payment account. Offsite Ads is capped at $100, or about £75 in the UK. Sales tax, VAT on the item and optional subscriptions are separate.

Opt out of Offsite Ads while you can. Under $10,000 in prior-365-day sales, Etsy lets you turn them off. Above that, participation is required. If you rely on Etsy’s ads for discovery, price for the 12–15% rather than treating it as a surprise.

Put the bundle in one listing. The listing fee is per listing, so a template pack sold as one listing costs one fee. Splitting a product into five listings costs five fees and gives the buyer five decisions.

Do not price a digital product like a physical one. There is no shipping and no per-unit cost, so the 6.5% transaction fee is the main variable cost. A $5 product with a $0.20 listing fee and 3% + $0.25 processing has a much higher percentage cost than a $25 product; the fixed fees are the reason.

Use Etsy for discovery, not for the customer relationship. Etsy’s search traffic is the reason to be there. The buyer belongs to Etsy, and the price sits beside competitors’ listings. If you already have an audience, a direct link keeps the customer and the margin.

Etsy is the better choice when you have no audience and need search traffic. Its fees buy discovery, and for a first product that can be worth more than the percentage. It is also simpler than building a shop if you want a listing that can be found.

A direct Unlockable link is better when people already ask you for the file. You keep the buyer relationship, the price is not next to a page of similar listings, and the buyer pays the 10% privacy and security fee on top while card processing is covered by Unlockable. It is not automatically cheaper for the buyer: on a $10 sale Etsy leaves you $8.60 and Unlockable leaves you $9.00, but the buyer pays $11 instead of $10. The trade is ownership and control, not a free lunch. See Unlockable’s pricing and the platform comparison.

Work through the full Etsy digital-product guide, compare every platform at once in the creator fee calculator, or check Gumroad’s fees if you are choosing between the two.