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Build This Product
Build This Product: A Budget Planner
Take one product from idea to first sale: what to build, who buys it, what to charge, and how to deliver it without building a store.
9 min read
Series
Build This Product
One product idea per article, taken all the way from "what is it" to "what do I charge" — with the actual steps.
2 articles
What Can I Sell?
A product type per article: who buys it, how to make it, and how to sell it.
Coming
The first one is being written against the guides, so it adds something they do not already say.
The whole journey
Seven stages, in order. Most people arrive somewhere in the middle of this and only need the part they are stuck on.
Find an idea
What should I make? Working out what you could sell before you commit to making it.
- Digital Products for Passive Income: The Honest GuideDigital products can earn after launch, but they are not fully passive. Compare 14 product types, see a realistic 12-month example, and avoid PLR traps.11 min read
- What Are Digital Products? 40 ExamplesDigital products are files sold online: presets, templates, ebooks, beats and more. Forty examples with buyers, price ranges and the honest downsides.14 min read
- 10 Boring Digital Products That People Actually BuyThe unglamorous end of the market: what each one is, who buys it, and why boring products are easier to sell than interesting ones.7 min read
- Digital Product Ideas: How to Find One That SellsDigital product ideas that sell, grouped by creator type: find the one already in your work, test it before you build it, and know what to charge.11 min read
Validate it
Will anyone actually buy this? Checking there is a buyer before you spend a month building.
Create it
How do I make the thing? Actually building the file, template, guide or course.
- Build This Product: A Budget PlannerTake one product from idea to first sale: what to build, who buys it, what to charge, and how to deliver it without building a store.Build This Product9 min read
- Build This Product: A Stock Photo PackForty photographs, one buyer, one price. How to shoot a pack someone actually needs, what to charge for it, and why the brief matters more than the camera.Build This Product8 min read
- How to Create a Canva Template to SellWhat sells, how to build a pack that holds up when a stranger edits it, and the delivery detail that catches almost everyone out.8 min read
- How to Create a Notion Template to SellNotion templates sell on structure, not looks. How to build one that survives a stranger's mess, what to include, and why most of them get abandoned in week two.6 min read
- How to Create a Spreadsheet Template to SellSpreadsheets are the most underrated product on this list and the easiest to get wrong. Formulas that survive a stranger, and the tab nobody builds.6 min read
- How to Create an Ebook to SellLength, structure, cover and the sample chapter — how to write and package an ebook someone will pay for, and the formatting mistakes that get refunds.6 min read
Price it
What do I charge? Choosing a number, and knowing why it is that number.
Sell it
How do I get customers? Getting the thing in front of people who will pay for it.
- How to Sell Digital Products on EtsyList a digital download on Etsy, understand its fees and file limits, and compare what you keep with selling direct through your own paid link.12 min read
- How to Sell Digital Products on InstagramInstagram has no native checkout for a digital file, so sell through a link: profile, Stories, DMs and a one-week launch plan that fits the platform.9 min read
- Pay-Per-View Content: How to Charge for One PostPay-per-view means selling one post, episode or download for a one-off price. Compare it with subscriptions and tips, and price a drop that sells.10 min read
- Stan Store Pricing and Review (2026)Stan Store costs $29/month for Creator or $99/month for Creator Pro, with no transaction fees. What you get, the processing cost, and who it fits.9 min read
- What Is Gumroad? Fees, Pros, Cons and Who It's ForGumroad is a storefront and marketplace for digital products. Its fees, Discover rate, tax handling and payouts, plus when another platform fits better.9 min read
- How to Sell a PDF OnlineThe objection that kills document products is 'it's just a PDF'. How to price a document against its outcome, and the delivery details that stop refunds.6 min read
- How to Sell Digital Products Without Building a WebsiteYou do not need a shop. You need one page that takes money, one way to deliver, and one place your buyer already is. Here is the smallest version that works.7 min read
Deliver it
How do they get it — and keep it theirs? Handing over the file, and controlling who else can open it.
- How to Deliver Digital Products After Someone PaysThe ten minutes after a payment decide whether you get a repeat buyer. What to send, what to say, and the three failures that produce refund requests.6 min read
- How to Stop Customers Sharing Your Download LinkYou cannot stop a file being copied. What you can control is who gets access, for how long, and what happens when a link travels — here is how to choose.6 min read
Grow it
How do I sell more? Turning one product into a second, a third and a business.
Already know what you are selling?
Skip the reading. There are 57 guides covering what each kind of product sells for and where to share it.